TikTok Live Shopping Catches on in US With Kim Kardashian and Cookies
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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the worldAmericas+1 212 318 2000EMEA+44 20 7330 7500Asia Pacific+65 6212 1000Kim Kardashian logged onto TikTok earlier this month and did something new: Tried to sell pajamas, slippers and matching sweat sets like the host of an old-fashioned TV infomercial. “This is what we’re here for: The deals, the bundles, the sales,” said Kardashian, dressed in a white outfit with furry trim. The livestream — Kardashian’s first live shopping event on TikTok for her $5 billion loungewear empire, Skims — felt like a crossover between an infomercial and a daytime talk show. Set in a winter wonderland, it featured surprise celebrity guests and a “hot Santa” urging viewers to keep buying. Roughly 30,000 people tuned in at its peak, and alerts flashed on the screen as orders rolled in.